How It Works

Enter a nickname or public address, where the listing is today, the dates you know, your execution level, and whether you're planning an open house, Sneak Preview, or direct mail. Start at any stage—an Active listing won't show weeks of old pre-launch work as overdue.

1. 1. Seller Strategy — Goals, pricing evidence, marketing choices, and authorizations.
2. 2. Pre-Launch — Preparation, media, materials, and outreach planning.
3. 3. Listing Launch — MLS entry, announcements, sphere and beller outreach.
4. 4. Open House & Showings — Events, guest conversations, feedback, and follow-up.
5. 5. Active Marketing — Feedback reviews, buyer matching, adjustments, seller updates.
6. 6. Pending & Closing — Milestones, approved announcements, and remaining follow-up.
7. 7. Long-Term Multiplier — 30/60/90-day follow-up and the business this listing created.

Every task is scheduled relative to a milestone (Active date, open house, closing…). Change a date and open tasks move with it; completed work never changes. Unknown dates show “Date not set” instead of a guess. Listing status gates what's executable: Registered listings get no public marketing; Coming Soon gets no showings or events.

Proposed levels, not official brokerage packages. Every task lets you pick any level, and nothing is hidden.

Release 1 saves campaigns only in this browser on this device. It isn't cloud storage and doesn't sync. Export backups from Data & Backup. Keep client names, phone numbers, and private details in Follow Up Boss—not here.