Playbook 8

The Active Listing Recovery Plan

An evidence-based review for listings that aren't generating enough activity.

Additional Implementation Guidance: Proposed HomeRun 360 Platform Strategy

What

A structured review of every factor that affects buyer response, followed by clear options for the seller.

Why

When a listing stalls, the seller needs honest advice based on evidence—not more of the same.

Who

You and the seller.

When

When showings or feedback fall below what similar listings are getting, typically after 7–14 days.

How

1Pricing and competing inventory — what's sold, what's new, what's pending since launch?
2Property condition — what are buyers seeing in person?
3Photos and description — does the lead image show the best feature?
4Showing access — is it hard to see the home?
5Buyer feedback — what themes repeat?
6Listing distribution — is it showing correctly on portals?
7Relevant buyer matches — have you checked RealScout and your office?
8Marketing channels — what's been done, and what created conversations?
9Seller expectations — are they aligned with the evidence?

Choose your approach

Essential

Updated description
More agent outreach
Weekly evidence summary

Growth

Better photography
RealScout buyer matching
Another property event

Advanced

Broker caravan where available
Full listing relaunch plan
Updated CMA and pricing discussion

Tools

RealScout MAXA Designs First Team List Ready / Marketing Store Follow Up Boss

Completed when

Review completed
Options presented
Seller decision recorded

Measure

Showings before vs. after
New inquiries
Feedback changes

Follow-up

Announce any approved changes to everyone who showed interest.

Not every stagnant listing can be fixed by adding marketing. Sometimes price or condition is the issue; say so with evidence.

Scripts for this playbook

Active Listing · Email / call

Weekly Seller Update

For: Seller

Here's what happened with your property this week: Marketing Activity: [Actual Activities] Showing and Buyer Activity: [Verified Results] Feedback: [Relevant Feedback] What That May Tell Us: [Evidence-Based Assessment] What We're Doing Next: [Planned Seller-Serving Actions] Decisions or Input Needed: [Specific Seller Discussion, If Any]

Needs personalization · 6 remaining: Actual Activities, Verified Results, Relevant Feedback, Evidence-Based Assessment, Planned Seller-Serving Actions, Specific Seller Discussion, If Any

Original unfilled template

How to personalize: Send the same day each week. Call first if the news is disappointing.

Reminder: Use only verified, seller-approved property facts. Replace every placeholder before sending.

Editable proposed script. Not a verbatim quotation from Cam, Lisa, or Philip.

Active Listing · Text / email

Meaningful Price Change

For: Previously interested buyers and agents

I wanted to let you know that the seller has approved an updated asking price of [Price] for [Property], effective [Date]. Since you previously expressed interest, I wanted to make sure you had the current information. Let me know if you would like the updated details or another look.

Needs personalization · 3 remaining: Price, Property, Date

Original unfilled template

How to personalize: Send only to people who showed real interest. Call your warmest contacts first.

Reminder: Send only after the seller has approved the change and the MLS is updated.

Editable proposed script. Not a verbatim quotation from Cam, Lisa, or Philip.

Verify current MLS rules, brokerage policies, seller instructions, and applicable laws before executing marketing or showing activities. HomeRun 360 is an agent implementation tool, not legal advice, MLS software, or a substitute for brokerage supervision.