All playbooks
Playbook 3

The Listing Marketing Package

Build the flyer, property page, Real Estate Review, buyer guide, QR code, and social content before launch.

HomeRun 360 Training: Lisa Vincent

What

The set of professional, accurate marketing pieces every listing needs.

Why

Good materials make the home look its best and give you something real to hand every buyer and neighbor.

Who

Buyers, buyer agents, neighbors, and your sphere.

When

10–21 days before launch where seller timing permits.

How

  1. 1Listing presentation assets — build in MAXA using your branding.
  2. 2Property flyer — MAXA template with verified facts and best photos.
  3. 3Accurate property description — facts from MLS and the seller; no invented features.
  4. 4Open-house invitation — MAXA, with date, time, and QR code.
  5. 5Neighborhood Real Estate Review — one page from current MLS sales data.
  6. 6Buyer information guide — flyer, floor plan, area info, how buying works.
  7. 7Property page — Luxury Presence or approved listing page.
  8. 8QR code — pointing to the property page, tested on two phones.
  9. 9Approved social content — one lead image and a caption led by a verified feature.

Quality control check (every piece)

  • Facts verified against MLS and seller
  • Seller approved
  • Proper First Team branding and required broker info
  • Every link and QR code works
  • Dates and times are correct

Choose your approach

Essential
  • One-page flyer
  • Simple Real Estate Review
  • One QR code
Growth
  • Two-sided flyer with floor plan
  • Designed buyer guide
  • Tracked links per channel
Advanced
  • Printed brochure
  • Neighborhood report
  • Dedicated property website and video

Tools

MAXA Designs First Team List Ready / Marketing Store Luxury Presence Western Resources Title

Completed when

  • Facts verified
  • Seller approval
  • Proper branding
  • Active links
  • Correct dates

Measure

  • Pieces ready on time
  • Cost entered
  • Broken links found (target: zero)

Follow-up

Launch only when the listing status permits each channel.

Scripts for this playbook

Just Listed · Email

Just Listed Email

For: Sphere and past clients
Subject: Just Listed in [Neighborhood] | [Property Feature] I just brought a new property to market in [Neighborhood], and I wanted to share it with you. [Brief, accurate description] What stands out most is [Verified Feature]. You can see the property here: [Approved Listing URL] If you know someone this could be a great fit for, feel free to pass it along. And if you've been considering a move yourself, I'd be happy to help you understand what your current home could sell for and what the next move might look like. [Agent Signature and Required Brokerage/Email Information]

Needs personalization · 6 remaining: Neighborhood, Property Feature, Brief, accurate description, Verified Feature, Approved Listing URL, Agent Signature and Required Brokerage/Email Information

Original unfilled template

Subject: Just Listed in [Neighborhood] | [Property Feature] I just brought a new property to market in [Neighborhood], and I wanted to share it with you. [Brief, accurate description] What stands out most is [Verified Feature]. You can see the property here: [Approved Listing URL] If you know someone this could be a great fit for, feel free to pass it along. And if you've been considering a move yourself, I'd be happy to help you understand what your current home could sell for and what the next move might look like. [Agent Signature and Required Brokerage/Email Information]

How to personalize: Send individually or in small groups, never as a cold bulk blast. Add one personal line for each close contact.

Reminder: Confirm the listing status permits public advertising. Send only to people who have agreed to hear from you. Open-house attendance is not blanket marketing consent; check permissions in Follow Up Boss.

Editable proposed script. Not a verbatim quotation from Cam, Lisa, or Philip.

Verify current MLS rules, brokerage policies, seller instructions, and applicable laws before executing marketing or showing activities. HomeRun 360 is an agent implementation tool, not legal advice, MLS software, or a substitute for brokerage supervision.