All playbooks
Playbook 7

Showing Agent Relationships

Get useful feedback, keep the seller informed, and build relationships with cooperating agents.

Additional Implementation Guidance: Proposed HomeRun 360 Platform Strategy

What

A consistent way to track showings, request feedback, and reconnect when something changes.

Why

Feedback guides the seller's decisions. Agents bring buyers to listing agents they trust.

Who

Cooperating agents who showed or asked about the home.

When

Within 24 hours of each showing and after any meaningful property update.

How

  1. 1Track every actual showing: date, agent, brokerage.
  2. 2Request feedback professionally within 24 hours. One follow-up if no reply.
  3. 3Group feedback into themes: price, condition, layout, location, photos.
  4. 4Report relevant feedback to the seller in the weekly update.
  5. 5Reconnect after a real update (price, improvement, new event).
  6. 6Keep it constructive. Never ask for confidential buyer information.

Templates by channel

  • Call: "Hi [Agent], it's [Your Name] with First Team. Thanks for showing [Property]. Do you have a minute to share what your buyer thought?"
  • Voicemail: "Hi [Agent], [Your Name] with First Team. Thanks for showing [Property] today. I'd appreciate any feedback when you have a moment. My number is [Phone]. Thanks."
  • Email: Use the Showing Agent Follow-Up script with the subject "Feedback on [Property]?"
  • Text: "Hi [Agent], thanks for showing [Property]! Any feedback from your buyer? Appreciate it."

Choose your approach

Essential
  • Text every agent within 24 hours
  • Feedback in weekly seller update
Growth
  • Weekly feedback summary
  • Calls to top interested agents
Advanced
  • Agent preview events
  • Tracked relationship list across listings

Tools

Follow Up Boss First Place

Completed when

  • Feedback requested for every showing
  • Themes shared with seller

Measure

  • Showings
  • Feedback responses
  • Second showings
  • Offers received

Follow-up

Use feedback in the Active Listing Recovery review.

Scripts for this playbook

Cooperating Agents · Text / email / call

Showing Agent Follow-Up

For: Cooperating agent
Hi [Agent Name], thanks for showing [Property]. I wanted to see what your buyer thought, particularly about [Relevant Property Feature or Pricing]. Any feedback you're comfortable sharing would be helpful as I advise the seller. I appreciate it.

Needs personalization · 3 remaining: Agent Name, Property, Relevant Property Feature or Pricing

Original unfilled template

Hi [Agent Name], thanks for showing [Property]. I wanted to see what your buyer thought, particularly about [Relevant Property Feature or Pricing]. Any feedback you're comfortable sharing would be helpful as I advise the seller. I appreciate it.

How to personalize: Send within 24 hours of the showing. One follow-up only if there's no reply.

Reminder: Don't press for confidential buyer information such as their maximum price.

Editable proposed script. Not a verbatim quotation from Cam, Lisa, or Philip.

Active Listing · Text / email

Meaningful Price Change

For: Previously interested buyers and agents
I wanted to let you know that the seller has approved an updated asking price of [Price] for [Property], effective [Date]. Since you previously expressed interest, I wanted to make sure you had the current information. Let me know if you would like the updated details or another look.

Needs personalization · 3 remaining: Price, Property, Date

Original unfilled template

I wanted to let you know that the seller has approved an updated asking price of [Price] for [Property], effective [Date]. Since you previously expressed interest, I wanted to make sure you had the current information. Let me know if you would like the updated details or another look.

How to personalize: Send only to people who showed real interest. Call your warmest contacts first.

Reminder: Send only after the seller has approved the change and the MLS is updated.

Editable proposed script. Not a verbatim quotation from Cam, Lisa, or Philip.

Active Listing · Email / call

Weekly Seller Update

For: Seller
Here's what happened with your property this week: Marketing Activity: [Actual Activities] Showing and Buyer Activity: [Verified Results] Feedback: [Relevant Feedback] What That May Tell Us: [Evidence-Based Assessment] What We're Doing Next: [Planned Seller-Serving Actions] Decisions or Input Needed: [Specific Seller Discussion, If Any]

Needs personalization · 6 remaining: Actual Activities, Verified Results, Relevant Feedback, Evidence-Based Assessment, Planned Seller-Serving Actions, Specific Seller Discussion, If Any

Original unfilled template

Here's what happened with your property this week: Marketing Activity: [Actual Activities] Showing and Buyer Activity: [Verified Results] Feedback: [Relevant Feedback] What That May Tell Us: [Evidence-Based Assessment] What We're Doing Next: [Planned Seller-Serving Actions] Decisions or Input Needed: [Specific Seller Discussion, If Any]

How to personalize: Send the same day each week. Call first if the news is disappointing.

Reminder: Use only verified, seller-approved property facts. Replace every placeholder before sending.

Editable proposed script. Not a verbatim quotation from Cam, Lisa, or Philip.

Verify current MLS rules, brokerage policies, seller instructions, and applicable laws before executing marketing or showing activities. HomeRun 360 is an agent implementation tool, not legal advice, MLS software, or a substitute for brokerage supervision.